Home » Author Interviews » Interview with William Matthies, author of ‘The 7 Keys to Change’

Interview with William Matthies, author of ‘The 7 Keys to Change’


Research by McKinsey & Company and IBM Global Business Services says that 50% to 60% of companies fail to achieve some to all of their goals and objectives, with as many as 20% failing completely.

The divorce rate among first time marrieds continues to hover around 50% increasing to 60%+ among those marrying two times or more.

Is there correlation in these numbers?

This is no coincidence; these and other statistics describing our personal and professional lives demonstrate a strong correlation between failures in one leading to failure in the other.

“The 7 Keys to Change” teaches both the individual and the manager what they need to do to improve their efforts to manage change in their personal and professional lives.”

Purchase your copy at AMAZON

Welcome to Between the Covers!  Why was writing “The 7 keys to Change” so important to you?

I am a business-planning consultant and about 5 years ago I realized my clients were not doing well achieving the goals we had set for them in the plans I helped them create. Since my goal is to be the most effective consultant possible, I set out to learn what I needed to do to improve my client’s performance. This had nothing to do with writing a book; I only wanted to improve my skills. However the more I researched, the more clear the solution became along with the fact that what I was concluding was original, not documented elsewhere. As a result, I decided to write what has become “The 7 Keys to Change”.

What was the experience like writing “The 7 Keys to Change”?

That depends on which day of the over 4 years it took me to complete the book we’re talking about. I can’t imagine an emotion that didn’t happen including exhilaration, anger, frustration, over-the-top optimism, boredom, doubt, enjoyment, fulfillment, etc. You name it and I felt it. But throughout it all I hung on to the belief that I was doing something worthwhile, and I’m not talking about writing a book. I was learning what I needed to know and the book was simply a delivery device to share that information with others.

How did you come up with the title?

It came at the end when I saw there were 7 major things one needs to do if they wish to positively affect the changes that occur in their life. Had there been 5, 6, 8, etc., the title would reflect that.

Can you tell us more about your main character (use yourself if non-fiction)?

Obviously in a book instructing others how to better manage change in their lives, there is no main character. However thinking about it more, in this case the main character may be the subject of “change” itself, which is at the center of all our lives. And since change is the one constant we all encounter in life, could there be a more important main character than that?

What are his strengths and what are his weaknesses?

Change’s strengths are too many to list. He has the power to make or break lives, he can be unpredictable while at the same time completely transparent in his intentions. She is an equal opportunity enabler/offender, without regard for gender, age, race or any other descriptor you can name. But s(he) does have a weakness. While he cannot be 100% controlled, she can be affected with great result to those who try. It is the purpose of “The 7 Keys to Change” to help people do that in both their personal and professional lives.

Are there any supporting characters we need to know about?

Every human being on earth. I’m serious; all of our interactions contribute to the changes we all experience and the more we learn about that the better off we will be.

Can you open to page 25 and tell us what’s happening?

Good choice. It is the last page of chapter two in part I and it contains the following, which neatly summarizes the reason all this is important:

“Literally everything about you has and will continue to change every single moment of your life. So once more the only question is, “What, if anything, will you do about it?””

What about page 65?

This is the next to the last page in chapter 5, also in Part I, and summarizes the experiences of three real people and their reaction to change “triggers” (occurrences that create change).

“Whatever your situation, you can learn from Alan, Karen, and Sybil. You are much further ahead the more proactive you are, the more you initiate and define the change triggers that will guide your life, and, as with these three, it is never to late to start.”

Now that “The 7 Keys to Change” has been published, what is your next project?

Continuing to refine what I have learned, applying that knowledge to both my consulting practice as well as my private life. I may have written the book but I too have much to learn.

Do you have anything else you’d like to tell our readers?

Regardless of whether or not you read “The 7 Keys to Change” do all possible to improve how you handle the changes engrained in every aspect of your life. Even small improvements will bring you great benefit.

photo-bill-matthiesABOUT WILLIAM MATTHIES

In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today, I serve on corporate advisory boards, am a contributor for TWICE (the consumer electronics industry’s major trade publication) and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.

His latest book is The 7 Keys to Change

Visit his website at www.coyoteinsight.com or 7 Keys page

Connect with William:


The 7 Keys to Change Virtual Book Publicity Tour Schedule

Monday, June 3 – Book reviewed and 1st chapter reveal at Get Reading Now

Tuesday, June 4 – Book featured at Parenting 2.0

Wednesday, June 5 – Book featured at The Writer’s Life

Thursday, June 6 -Book featured at Naturally Kim B

Monday, June 10 – Book reviewed at My Devotional Thoughts

Thursday, June 13 – Guest blogging at The Story Behind the Book

Friday, June 14 – 1st chapter reveal at Parenting 2.0

Monday, June 17 – Interviewed at Broowaha

Wednesday, June 19 – Interviewed at Examiner

Friday, June 21 – Book featured at My Cozie Corner

Monday, June 24 – Interviewed at Literal Exposure

Wednesday, June 26 – Guest blogging at Literarily Speaking

Thursday, June 27 – Interviewed at Review From Here

Monday, July 1 – Interviewed at Beyond the Books

Wednesday, July 3 – Interviewed at Book Marketing Buzz

Thursday, July 4 – Book featured at Review From Here

Friday, July 5 – Book reviewed at Naturally Kim B

Monday, July 8 – Interviewed at Pump Up Your Book

Wednesday, July 10 – Book reviewed at My Devotional Thoughts

Thursday, July 11 – Interviewed at Between the Covers

Monday, July 15 – Interviewed at The Writer’s Life

Tuesday, July 16 – Book reviewed at Reviewing Shelf

Wednesday, July 17 – Guest blogging at Allvoices

Thursday, July 18 – Interviewed at Yahoo Voices

Friday, July 19 – First chapter reveal at As the Pages Turn

Monday, July 22 – Interviewed at Examiner

Tuesday, July 23 – Book featured at Plug Your Book

Wednesday, July 24 – Interviewed at Blogher

Thursday, July 25 – Book featured at Author and Readers Book Corner 

Friday, July 26 – Guest blogging at My Cozie Corner

Friday, July 26 – Interviewed at Straight From the Authors Mouth

Pump Up Your Book


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