Home » Uncategorized » Interview with James Berman, author of ‘Lessons from the Lemonade Stand’

Interview with James Berman, author of ‘Lessons from the Lemonade Stand’

 

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Lessons from the Lemonade StandABOUT LESSONS FROM THE LEMONADE STAND

Written for aspiring investors of all ages, Lessons from the Lemonade Stand explains everything you need to know in the context of that most classic of all American businesses: the corner lemonade stand.

Rooted in the fundamental truth that “common sense is the best investment tool,” the book slices important concepts into simple sections, sweetening them with folksy, easy-to-read language. The trials and tribulations of lemonade stand owner Lucinda highlight every concept from interest rates to retirement accounts to leverage. Learn investment basics as you follow Lucinda Lemonade Inc. along its sweet (and sometimes sour) journey as a start-up, from the squeeze of the first lemon to its initial private equity deal and its eventual foray into tech, all in the tidy town of Lemonville.

Entertaining and fun, Lessons from the Lemonade Stand supplies readers with the ingredients they need to become savvy investors.

Purchase Link:

AMAZON

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1. Welcome to Between the Covers! Why was writing Lessons from the Lemonade Stand so important to you?

Writing Lessons from the Lemonade stand taught me a lot about seeing things from my readers’ perspective; my goal, and I hope to have achieved it, was to speak to readers simply but with dignity. It’s always a challenge to parse complex topics– particularly those that one may take for granted– into clear nuggets that honor the intelligence of the audience.

2. What was the experience like writing Lessons from the Lemonade Stand?

Writing Lessons from the Lemonade stand taught me a lot about seeing things from my readers’ perspective; my goal, and I hope to have achieved it, was to speak to readers simply but with dignity. It’s always a challenge to parse complex topics– particularly those that one may take for granted– into clear nuggets that honor the intelligence of the audience.

3. How did you come up with the title?

The title is quite literal, in that it is reflective of my use of the classic lemonade stand as a microcosmic representation of business and finance.

4. Can you open to page 25 and tell us what’s happening?

On page 25, I’m just beginning to explain the concept of leverage, which involves using borrowed capital to make an investment.

5. What about page 65?

On page 65, I introduce the concept of venture capital, the concept of earmarking funds for investment in young companies that have not yet gone public.

6. Now that Lessons from the Lemonade Stand has been published, what is your next project?

My next book project will be a sequel titled, More Lessons from the Lemonade Stand: A Common Sense Primer on Stock Picking.

7. Do you have anything else you’d like to tell our readers?
You can find Lessons from the Lemonade Stand on the web at lessonsfromlemonade.com, on Twitter at @lemonadeprimer, and on Facebook at facebook.com/lemonadelessons. It’s available for purchase on Amazon.

ABOUT JAMES BERMAN

James Berman is the president and founder of JBGlobal.com LLC, an SEC-registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. With over 16 years of experience managing client portfolios, Mr. Berman is a specialist in value investing and asset allocation. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia.

Mr. Berman is a faculty member in the Finance Department of NYU (SCPS Division), where he teaches corporate finance. He also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York.

Mr. Berman has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and is frequently published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Huffington Post, he covers financial topics ranging from hedge funds to the economy. He writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication.

Mr. Berman received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.

WEBSITE

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