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BIRTHING THE ELEPHANT

Birthing the Elephant
by Karin Abarbanel and Bruce Freeman
ISBN-1580088872
Publisher: Ten Speed Press

Every day, More than 7,000 women put their dreams on the line by launching new ventures – that’s 200,000 women a month and more than 2.5 million a year. Surviving the ups and downs of entrepreneurship isn’t easy! While other guides focus on the 3Ms – money, marketing, and management, only Birthing the Elephant focuses on the 4th M: motivation, which lies at the heart of small-business success.

Birthing the Elephant helps women master the “small-business mind game” – and mobilize the emotional resilience to reshape their identities and overcome obstacles on the path to success. Step by step, it gives women a road map to the first 22 months of their venture, showing them how to:

• make the shift from employee to entrepreneur
• anticipate problems and overcome obstacles
• manage the 4 stages of the launch cycle
• avoid 10 costly mistakes that many women make

Birthing the Elephant is the What to Expect When You’re Expecting for aspiring women entrepreneurs. It acts as an emotional GPS for their start-ups, helping them stay
motivated, focused, and on track during their launch stage.

Packed with inspirational frontline advice from cosmetics company founder Bobbi Brown, maternity-wear pioneer Liz Lange and 20+ other entrepreneurs and experts — Birthing the Elephant also offers quick tips, checklists, action steps, and a helpful resource guide. This inspiring action guides gives women the support they need to deliver on their dreams.

Birthing the Elephant’s target audiences range from younger women who are opting out of corporate life early in their careers to mothers seeking more flexibility to midlife career changers who are reinventing themselves by launching new businesses.

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